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So, by now you and your dealership most likely have heard about the importance of online reviews. They are vital for your company’s online reputation and also help you spot problem areas and things to improve upon. So why isn’t everyone on board with gathering customer reviews? They don’t always know how to get them.
What’s the secret ingredient to getting more online reviews than your competitors? Getting your sales team on board with understanding that soliciting reviews from their customers is part of their job now, and also asking your customers IN PERSON. That’s right; be able to facilitate in-store, or in-dealership, reviews and not only will most of your customers be happy to write about your service, but they will leave more detailed reviews. There is no need to offer incentives to your customers in this case (and that way you avoid reviews which reveal the bribe that go something like, ‘It was great plus they gave me a free oil change if I wrote a review).
Their experiences will be fresh and their excitement will be at it’s peak. For our car dealers out there, just before a customer hits finance is one of the best times to ask them to leave a review for you. We all know there can be a bit of down time during this part of the car buying process, so put your customers to work for a few minutes. Car buyers are generally happy to write a review for you and will be more detailed and thorough when leaving comments about you if their memories and experiences are still fresh in their minds. Waiting for them to get home runs the all too high risk of forgetting about leaving a review and/or forgetting how much they enjoyed their experiences with your car dealership.
