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Having your own domain names with your company or products name in it is the strongest form of online reputation management that exists. Try to focus on the top-level domains like .com, .org, and .net (and maybe in certain cases, .edu). Many of the lower-level domains are too new or don’t get recognized fully by the top search engines so save those for when the time comes.
It’s important to note that Google places value or gives weight to keywords in a domain name. This makes the system of choosing your domain name even more important for the long run.
Three factors are to be considered when choosing a domain for SEO purposes:
You want to retain the creative and personal name of your business without sacrificing everything for generic term-based search engine optimization. For instance, if you are selling used furniture in Ann Arbor, Michigan and want a search engine optimized name, you might think that used-furniture-ann-arbor.com would be logical. While this is sound logic and might have use for something down the road, it wouldn’t be appropriate for your business for branding reasons. No one will remember your URL when coming back at a later date because there is no distinction. Plus, there could be 8 other websites with similar URLs. You wouldn’t want someone accidently landing on those websites, would you?
You want to retain the creative and personal name of your business without sacrificing everything for generic term-based search engine optimization. For instance, if you are selling used furniture in Ann Arbor, Michigan and want a search engine optimized name, you might think that used-furniture-ann-arbor.com would be logical. While this is sound logic and might have use for something down the road, it wouldn’t be appropriate for your business for branding reasons. No one will remember your URL when coming back at a later date because there is no distinction. Plus, there could be 8 other websites with similar URLs. You wouldn’t want someone accidently landing on those websites, would you? Think of something unique, but with maybe one keyword in it. Then, focus the rest of your website around optimized content, title tags and meta descriptions.
Links back to your own website (domain name) must correlate with the keywords placed in anchor text links. This tells Google and other search engines that your website is an authoritative source for whatever keyword is used in the anchor text. The stronger the correlation, the stronger your website becomes for a certain term. Think of this as a “vote” for your website. The more votes your website has, the more relevant it becomes to Google search results and page one property. Google page one defense is becoming increasingly important as we move more and more into the digital age of business.
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