Reputation management has undergone many changes since the term was first coined. Now, more importantly, your online reputation is one of the core components of your overall reputation management and strategy.
Reputation management , also known as directory management, is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.
We have seen an evolution of reputation management occur throughout generations. Now, more than ever we see people discussing businesses and organizations online through multiple sources. People are conversing with their friends on Facebook about places they like to eat, what movies they like and how where they like to shop. Before, this was strictly by word of mouth, rumor, or what your parents told you. We no longer have to scan the newspaper or ask our neighbors for what their opinions are, we can go to one or multiple sources and figure out for ourselves whether or not the product or business is really worth our time/money. With the evolution of digital media, we almost get bombarded with opinions from everyone on what’s good and what’s not. We can even track what people are saying about us with analytic and sophisticated data tracking.
Reputation Management defined by Brick Marketing:
The reputation management definition can be separated into three different categories. Obviously, it is managing the reputation of a company, but it can be for a company of any size, whether it is a larger company who wants to self-promote, or a just-established company which wants to get its name out there. With the help of Brick Marketing, you can use any of these types of reputation management:
Building – This type of reputation management has to do with building the reputation for a business that is just getting started. It includes building a good reputation to maintaining it for your business.
Maintenance – Reputation management meant to just keep a company’s good image superior in the public eye is called maintenance. This is meant for companies that are already established, and have a good reputation already.
Recovery – If your business has gotten a bad reputation for any reason, then the recovery portion of reputation management is for you. Brick Marketing works to hide the bad reputation with good marketing and self-promotion.
This is a thorough definition and explains the processes involved but one important aspect is missing: Awareness and Prevention. Without the prevention of negative reviews or opinions of your business, you’re left wide open. That’s why every avenue should be utilized in protecting your reputation online and everywhere else. Try to take measures in defending your Google page one results and take control of your online reputation management for yourself using every tool at your disposal.