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With the days of word-of-mouth advertising slowly fading away, a shining online image is imperative to your company’s success. As a consumer yourself, you want to interact with a company in whom you can trust; not only for a quality product, but also the purchasing experience and relationship afterward. There are several ways to build customer trust online, and if done correctly you will definitely notice the results.
On June 21, 2005, a “citizen journalist” by the name of Jeff Jarvis posted a single negative blog-post about his experience with one of the top computer and technology companies in the world- Dell Inc. His rant was lengthy, and unforgivable, with sentences like, “DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell,” and it attracted computer buyers from around the globe.
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