Car Dealer Reputation Management
Reputation management is defined as the procedure of tracking an entity’s action and then the opinions of other entities about said actions. Also referred to as directory management, reputation management also includes reporting on those actions and ensuing opinions and then reacting to that report, which ends in a feedback loop.
With the days of word-of-mouth advertising slowly fading away, a shining online image is imperative to your company’s success. As a consumer yourself, you want to interact with a company in whom you can trust; not only for a quality product, but also the purchasing experience and relationship afterward. There are several ways to build customer trust online, and if done correctly you will definitely notice the results.
An online customer review is a version of a referral that will help drive traffic to your business. And with the majority of consumers beginning their car search online, it is important to make sure your referral system is securely in place.
So what can customer reviews do for your dealership, exactly?