Your opinion matters! Today, more than ever, your opinion has more power and can influence more people than ever before. A few short years ago, likely only your closest family and friends were privy to your thoughts about your experiences with a company. Today, thanks to the Internet, your opinion can now be heard by millions of people from all four corners of the globe. So, if you’ve had a good car
buying experience, write a review! Read more
Buying a car can be an exciting experience. Whether your purchasing a new or used vehicle, your car will be new to you! However, how do you ensure you’re dealing with a reputable car dealer? Read more
With 13 locations throughout the state of Wisconsin, there is a very good chance you have a Russ Darrow Group dealership near you. And while this automotive family may be well known for their friendly customer service and amazing selection of new and used vehicles, the Russ Darrow Group also employs first-class mechanics to work in their service departments. Read more
Whether you have reviews on sites that use the thumbs-up/thumbs-down rating system, or you have reviews and ratings on sites that use the 1-5 star rating format, you have probably wondered what the consumer is truly thinking when they assign a rating to their review. There is not a global agreement or standard for choosing these ratings, so how are businesses like yours supposed to know, for instance, what 4 out of 5 stars really means about them? Perhaps the consumer was impossible to please from the minute they stepped on your lot, or maybe they had above or below average standards when rating their experience. How can you decode these ratings, these symbols, into providing even more thorough information for your car dealership? Read more
Page One Defense is simple to understand: ensuring that when a consumer looks for your business name, that only your business name and websites are generated in the results on at least the first page of search engines. Although this sounds easy enough, it takes work to be able to own the first page listings online. The importance of content for your Page One Defense is vital, and many times dealerships have trouble coming up with content and websites to publish online. But the truth is, your options for content online are limitless, and there is a lot you can create and share with customers and future customers!
The inevitable Negative Review. It is going to happen sooner or later to your business. The keys are:
So, by now you and your dealership most likely have heard about the importance of online reviews. They are vital for your company’s online reputation and also help you spot problem areas and things to improve upon. So why isn’t everyone on board with gathering customer reviews? They don’t always know how to get them.
On June 21, 2005, a “citizen journalist” by the name of Jeff Jarvis posted a single negative blog-post about his experience with one of the top computer and technology companies in the world- Dell Inc. His rant was lengthy, and unforgivable, with sentences like, “DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell,” and it attracted computer buyers from around the globe.
Having your own domain names with your company or products name in it is the strongest form of online reputation management that exists. Try to focus on the top-level domains like .com, .org, and .net (and maybe in certain cases, .edu). Many of the lower-level domains are too new or don’t get recognized fully by the top search engines so save those for when the time comes.
It’s important to note that Google places value or gives weight to keywords in a domain name. This makes the system of choosing your domain name even more important for the long run.
Three factors are to be considered when choosing a domain for SEO purposes: